Strategy often feels disconnected, causing frustration. But when done right, it creates a clear, actionable narrative at every level.
Purpose. Everything starts with why. Without purpose, there's no reason to act. Mission defines what the company does and for whom. Vision describes what success looks like.
Strategy. Once purpose is clear, strategy defines how to get there. Business objectives define what you aim to achieve. Business health KPIs define what you refuse to compromise.
Execution. This is where many strategies fail. They become too broad and disconnected from daily work. OKRs turn strategy into focused, short-term priorities. They answer: who prioritizes what to achieve business objectives?
Tasks. This is about getting things done. Teams choose the best frameworks for execution. Sprints, principles, or project tools. Daily work should align with priorities.
Purpose is why. Strategy is how. Execution is what. Tasks are who does it. The key? Just start. Refine as you go.